On January 21, Kingsoft Games and Rovio Entertainment Ltd. announced a strategic partnership to bring the popular mobile game series “Angry Birds” back to mainland China. As part of the deal, Kingsoft Games will be the exclusive publisher and operator of the series in China.
The partnership’s first move is to launch two core “Angry Birds” IP games in China. The first game, “Angry Birds: Classic Returns,” is an upgraded version of the original, featuring 3D graphics, dynamic levels, and a new magic system. The second game, “Angry Birds: Dream Blast,” offers a more casual and fun bubble-popping puzzle experience.
Last September, “Angry Birds 2” was pre-installed on Xiaomi’s new 17 Pro and 17 Pro Max smartphones, marking the series’ return to the public eye after a nearly four-year hiatus. According to Xiaomi, the game had over 100,000 active users in its first month.
The “Angry Birds” series was developed and published by Rovio in 2009 and has since become one of the most iconic and influential mobile game IPs, with over 5 billion downloads worldwide.
Rovio Entertainment Ltd. is a global company focused on creating, developing, and publishing mobile games. The company is best known for its global phenomenon IP “Angry Birds,” which has expanded from games to animation, entertainment content, consumer products, and brand licensing.
Rovio has also produced two movies, “The Angry Birds Movie” (2016) and “The Angry Birds Movie 2” (2019). The company currently operates several mobile games and has seven game studios around the world, including in Finland, Sweden, Denmark, Spain, Canada, and Turkey. Rovio is headquartered in Finland, where most of its employees are based.
According to its official website, Kingsoft Games was founded in 2020 as a subsidiary of Kingsoft Software Group, with its headquarters in Beijing and research and development centers in Wuhan and Zhuhai. The company has previously released games such as “Bubble Superman” and “Cat and Soup.”
Earlier this month, Kingsoft Games and Huya jointly released the social deduction mobile game “Goose Duck Kill,” which quickly became a hit, with over 5 million new registered users within 24 hours and topping the iOS free chart.
