On June 8, data from Tianyancha revealed some fresh changes at Shenzhen Romoss Technology Co., Ltd. (known simply as Romoss) . Both co-founders, Lei Guibin and Lei Canhuo, have officially stepped down from the shareholder registry.
On top of that, there’s a fresh alert on the books: roughly RMB 1.65 million worth of equity has been placed under a freeze. Interestingly, the assets belong to a subsidiary called Shenzhen Youxianshi Technology Co., Ltd., with Romoss itself listed as the party subject to enforcement.
For those catching up, Romoss was originally spun out back in March 2012 with a registered capital of RMB 6 million. Right now, Lei Ziquan sits as the legal representative, and the business scope covers everything from domestic trade and import-export operations to apparel design and sales. The whole operation is fully backed by Jiangmen Ju’an Technology Co., Ltd., with Lei Shexing pulling the strings behind the scenes as the actual controller.
Back when the company first kicked off, those two co-founders each held a clean 50% stake. But things shifted dramatically last May 22nd. Both directors dumped massive chunks of their shares, dragging their individual ownership down to around 5%—specifically, 4.9% for Lei Guibin and exactly 5% for Lei Canhuo.
If you look into Lei Guibin’s background, he really fits the classic Huaqiangbei entrepreneur mold. He started out grinding in the computer parts game back in the day, even setting up shop in 2000 to manufacture laptop batteries for big names like Samsung and Lenovo. Fast forward to 2012, when smartphones started taking over the world, Lei made the pivot. That’s when he rolled out the Romoss brand, betting big on the portable power bank sector.
It didn’t take long for the brand to catch fire. By leaning hard into aggressive pricing and dominating online channels, Romoss quickly climbed to the top. They actually held the crown for #1 sales in Tmall’s 3C category for eleven straight years. At its absolute peak, the company was shipping over 50 million units annually, reaching buyers across more than 80 countries.
Then came the major setback in June 2025. After facing serious backlash over potential fire and explosion risks, Romoss had to issue a massive recall covering 490,000 power banks. That move basically sent shockwaves through the entire power bank industry, shaking consumer trust to its core. Just a month later, the company dropped a heavy announcement: a six-month production halt starting July 7, 2025. While staff tied directly to the recall were kept on deck, everyone else was put on indefinite standby.
That recall nightmare obviously rippled through both operations and leadership. Records show that right after things went south in late June last year, actual controller Lei Shexing handed over the legal representative title to Lei Xingrong. But the shuffle didn’t last long; by July 3rd of that same year, Lei Shexing was back in the driver’s seat again.
Half a year after the recall drama unfolded, the regulators stepped in with a formal crackdown. On December 11, 2025, the Nanshan branch of the Shenzhen Market Regulation Bureau publicly announced the penalty: Romoss was fined RMB 1.23 million and had over RMB 12,000 in illegal profits confiscated. We’re talking about a total hit of more than RMB 1.24 million, specifically for bypassing mandatory certification rules and running deceptive marketing campaigns.
The fallout didn’t stop there. Earlier this year on January 27th, the State Administration for Market Regulation held a special press briefing highlighting ten major cases of cutthroat “involution-style” competition in 2025. Shockingly, Romoss’s certification violations and false advertising case made that very list.
Here’s what actually went down: without securing the proper mandatory certification certificates for those specific models, Romoss casually outsourced production and sales anyway. To make matters worse, they knew certain battery cells were degrading and couldn’t actually hit the advertised 10,000mAh capacity, yet they still slapped misleading labels right on the front of the products. All of that clearly trampled over China’s Certification and Accreditation Regulations, Mandatory Product Certification Rules, and Anti-Unfair Competition Law.
On a slightly brighter note, early January reports from Blue Whale News shed some light on the comeback strategy. Internally, the team has already greenlit what they’re calling the “Rebirth Plan,” with official project launches slated for January 2026. The roadmap is pretty clear: aim to lock in fresh funding and wrap up restructuring by Q1 2026, simultaneously re-applying for those crucial 3C certifications so they can fully reboot their sales machinery.
According to those same reports, talks are already underway with heavyweight players like Sequoia Capital and GSR Ventures, with several firms hinting they’re open to jumping in. At the same time, management is actively negotiating debt-to-equity swaps with key suppliers, promising to work out a repayment schedule once the company finally turns a profit.
So where do we stand today? As of right now, there haven’t been any major updates dripping out about the “Rebirth Plan,” and you won’t find their power banks back on store shelves just yet. To top it off, the company is still tangled up in 21 separate enforcement records, with the total outstanding amount crossing the RMB 1.45 million mark. Still, watching how they navigate this mess will definitely be one for the tech industry watchlist.
