So, have you heard the buzz flying around? There’s a wild rumor claiming DJI is about to jack up prices on their entire product line starting July 15, 2026, with hikes ranging from 3% to 8%. Sounds scary, right?
Well, let’s set the record straight. On June 28, a NUPIAO reporter reached out to DJI for clarification, and they were crystal clear: it’s all fake news. They stated firmly that there are absolutely no plans for a global price increase across the board. Their official guide prices remain exactly as they are now.
Earlier that same day, a screenshot of an alleged “Notice on Price Adjustments for DJI Full Product Line” started circulating on social media. The doc claimed rising global supply chain costs, core component prices, and logistics fees forced their hand. It even listed specific hikes: the Osmo Pocket 3 Standard kit jumping from 2,299 to 2,399 yuan; the Pocket 4 Standard kit going from 2,999 to 3,299 yuan; and the Pocket 4P from 3,799 to 3,999 yuan.
Here’s the kicker: this rumor popped up right when DJI products were genuinely flying off the shelves. If you look at the numbers, it makes sense why people are confused.
Data shows that during the big “618” shopping festival, photography and videography sales on JD.com skyrocketed by 400% year-over-year. DJI’s star kids—the Pocket 4, Pocket 3, and Action 5 Pro—snagged the top three spots in pure category sales. On the digital camera金榜 (gold list), the Pocket 4 and Pocket 3 took first and second place.
Taking things a step further, the new Osmo Pocket 4P launched on June 23, and guess what? Multiple channels sold out in seconds. Meanwhile, the resale market went crazy. That 3,799 yuan standard kit was being flipped for over 4,000 yuan, with some desperate buyers even seeing quotes near 5,000 yuan.
Naturally, accusations of “hunger marketing” started swirling. But DJI had a solid answer for us. They explained that they actually boosted initial inventory for the Osmo Pocket 4 nearly tenfold compared to the previous generation. Unfortunately, demand just blew past even those high expectations, causing temporary stockouts. They’re working overtime on production to get units back on shelves ASAP.
And it gets serious: DJI has officially filed a police report regarding abnormal purchasing behavior. Thanks to some serious detective work, they’ve already identified several scalper rings. Police have taken criminal measures against key members of these groups recently.
Now, let’s talk about the elephant in the room: the cost pressure. Whether it’s drones, gimbals, or smart driving systems, DJI relies heavily on high-performance chips to keep everything running smoothly. And honestly, the world is feeling the pinch.
This year, the global electronics supply chain has seen significant cost increases, especially for memory chips. Market research firm DRAMeXchange reported that average prices for PC DDR4 8Gb memory hit $20 in April—a 25% jump from March and a historic high since they started tracking in 2016.
Jefferies Investment Bank weighed in with a recent report, noting that AI demand is keeping storage chip prices climbing. They predict this trend will continue through late 2026 and might stretch into 2027. In fact, Q3 2026 could see a massive 40-50% quarter-over-quarter price surge, followed by another 30-40% jump in Q4.
When does the relief come? Jefferies thinks we won’t see a slowdown until 2028. Only then, with increased capacity and better supply, might we see average prices drop by 15-20%.
This cost squeeze isn’t just hitting tech giants; it’s reaching your wallet. Apple raised prices on Macs and iPads globally by about 20% back on June 25. Plus, major Android brands like iQOO, Huawei, and vivo have already announced their second round of price hikes.
The chaos is visible on platforms like Dewu APP, where price trends show laptop and tablet transaction values spiking nearly 30% in a short time. Scarcity caused by channel hoarding has given scalpers a golden opportunity to pile up stock.
But here’s the silver lining: DJI isn’t just sitting back and waiting. They’ve been quietly building their own silicon for a while now. Reports suggest they are developing at least two custom 3D-stacked AI chips. These aren’t just for show; they power the preview models on drones and action cameras, speeding up token processing and AI inference significantly.
It’s no surprise DJI is dominating the handheld camera space. IDC released fresh data showing the global market for handheld smart cameras grew 33% in Q1 2026, with shipments hitting 4.14 million units and sales exceeding 10.5 billion RMB. DJI led the pack with 2.7 million units shipped, grabbing a massive 65% market share—a 38% increase year-over-year. They are truly in a league of their own.
