At 1 a.m. Beijing time on June 9, Apple’s WWDC (the Worldwide Developers Conference) officially kicked off at Apple Park in Cupertino, California. This also marks Tim Cook’s (Tim Cook) final conference hosting duties as Apple’s CEO.
The biggest headline from this year’s event? After a two-year wait, Apple finally dropped its centralized AI roadmap, unveiling next-gen Apple Intelligence alongside a completely overhauled Siri AI. They also rolled out refreshed OS versions like iOS 27, iPadOS 27, and macOS 27 across the board.
Here’s the kicker though—Apple’s stock took a hit right after the keynote ended.
On June 8 local time, Apple shares were climbing steadily, even surging past 3% to briefly touch $317.4 per share—a fresh high since late 2020. But once the keynote started, things flipped fast. Within half an hour, the stock nosedived, closing down 1.89% at $301.54/share. That wiped roughly $230 billion off Apple’s market cap (about 1.587 trillion RMB) compared to that early peak, leaving the company valued at around $4.43 trillion. After-hours trading saw it dip another 0.3%, settling at $300.7/share.
Market watchers think the slide might just mean investors felt the new Siri AI and Apple Intelligence features didn’t quite blow them away. Plus, rollout dates still hinge on regulatory green lights. Right now, these new AI tools aren’t live in China, and Siri AI along with other fresh Apple Intelligence features isn’t available here just yet—it might not get a simultaneous push in the EU either.
As the main event’s star attraction, Siri got a complete overhaul. Siri AI is now leaning hard into the agent space, evolving into a versatile conversational assistant that can handle everyday tasks across iOS, iPadOS, and macOS. And for the first time, it even gets its own standalone app.
This time around, Apple teamed up with Google’s Gemini model to build out its new foundational layer. Here’s how the new Apple Intelligence stack breaks down: at the core, you’ve got a hybrid model built jointly from Apple’s in-house tech and Gemini; the middle layer handles personal context awareness (Personal Context); and the top tier runs Siri paired with App Actions.
During the demo, Apple really zeroed in on Siri AI and Apple Intelligence. Unlike the old Siri, which mostly just followed rigid voice commands, the revamped Siri AI now acts as a personalized Agent for your digital life. It already knows your photos, emails, notes, calendar, contacts, browsing history, and what you’re watching right now—and it actually uses all that info to get things done.
Say you’re scrolling through a photo on Instagram and want to ask “Where was this taken?” Siri AI can instantly pin down the location. If you toss in contact details like “Jeff seems to live nearby”, and add “Navigate there, but stop by Jeff’s place on the way,” Siri AI will quietly pull up messages and Maps App behind the scenes—all without forcing you to switch Apps mid-task.
Compared to heavy hitters like ChatGPT, Gemini, and Claude, Siri AI’s biggest edge as a standalone App is straight-up privacy. Other AI assistants need you to manually dump tons of data just to learn who you are, but Siri AI already lives on your device with everything it needs built right in.
Apple confirmed that Siri AI will roll out later this year initially as a Beta release. English will be the only supported language at launch, but expect a steady stream of additional languages to follow.
Beyond Siri AI, Apple Intelligence is getting deeper integration everywhere. The biggest shift? It’s now weaving itself right into Safari, Messages, Mail, Calendar, Phone, Photos, and other core system apps. In Safari, for example, the browser can automatically spot those dozens of open tabs you never close, group them by topic, and tidy things up. You can also just describe what you’re looking for in plain English instead of hammering out search keywords.
Take the Photos app, for instance. Apple Intelligence’s upgraded image models just added three solid features: an erase tool that smartly pulls out distractions and seamlessly fills in the background; an expand tool that stretches your canvas while keeping the original vibe intact; and the standout addition, spatial composition tools that let you rethink framing.
In April, Apple announced a massive leadership shakeup: CEO Tim Cook is stepping down from the helm to become Executive Chair. Later this year, he’ll officially hand the reins over to his successor, John Ternus).
