The World Cup Is Another Test for Xiaohongshu to Become a Universal Community
Xiaohongshu's World Cup strategy boosted daily note posts by 3x and long-viewership by 5x. Men made up 60-80% of viewers, while 100,000+ users posted football...
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Xiaohongshu’s World Cup live streaming data breaks platform records—how will it keep the fans around?
Xiaohongshu’s World Cup live streams have shattered platform records, with viewing time up 90x and impressions hitting 28.2 billion. But with the tournament cooling down...